PODCASTING + JOBCASTING

Is your company looking for a different way to advertise your jobs?

A growing number of employers are beginning to use podcasts as recruitment advertising in an effort to standout and connect with the iPod generation and internet users in the workforce.

What is a Podcast?

A podcast is an audio recording, which could be anything from a 10-sec sound to a 30-min radio show (or interview), stored as an MP3 file that anybody can download and listen anytime they want and as often as they want. Podcasts can be accessed through the internet or downloaded to an IPod.

What is a Jobcast?

Jobcasting is the process of combining jobs with audio podcasts. By ‘podcasting your jobs’ you’ll bring your jobs to life and humanize the face of your company. It’s employment branding at its finest.

ASK YOUR US MEDIA ACCOUNT MANAGER HOW TO IMPLEMENT JOB PODCASTING INTO YOUR RECRUITMENT STRATEGY.

Why Podcast?

Podcasting is the new breed of reaching both Internet users and iPod users who can download your audio file and listen anytime they want. This gives you the opportunity to reach prospective employees through audio in addition to the content you provide on your Web site. By offering a podcast, you give candidates the flexibility of hearing your information when it's convenient for them. They can hear your content, you keep your business on their mind and by continuing to offer free content, you'll be able to gain a loyal following.