
Internet & Satellite Radio
Traditional FM/AM Radio
Internet and satellite radio, podcasting, high-definition radio and mobile audio services are all revolutionizing a radio industry that remained virtually unchanged for a century.
With the rising success of internet radio services, such as Pandora, Sirius-XM, Slacker, and Stitcher the amount of listeners per month has grown to 70 million. Many terrestrial AM and FM stations are also streaming their content over the internet
Why Advertise on Internet Radio?
- Large & Valuable Audience (Reach & Scale)
27% of the US population (about 69 million people) listen per month. The audience is 52% Male, 48% Female.
- Engaged Audience
Many stations have average time spent listening numbers that exceed 2 hours. Great for frequency.
- Targetable
Because this consumption is occurring on the Internet, you can see the listeners, and you can measure them very accurately. Over time, we know a lot about each listener and can target to those likes or dislikes. Internet radio allows advertisers to target by age, geography and interests
- Audience Conditioned To Ads
Listeners are conditioned to hear or see ads on our stations. They are commercial radio stations and people are not offended or disturbed to hear ads.
- Cost Effective
Internet Radio is cost effective. Our stations have long listening times (hours per session), so frequency is not a problem.