E-mail campaigns should not be overlooked for recruitment marketing, because they can be a cost-effective, measurable way to reach targeted candidates when planned and executed correctly.

People around the world are more digitally connected and more willing to receive permission-based email messages than other segments of the population. Due to its comparative low cost, high ROI and focus on retention, e-mail marketing is one of the most popular forms of interactive media.

2 Types:

• Traditional Email Marketing (PC/Personal Computer)
• Mobile Device Email Marketing (Smartphone, Ipad, Tablets) Personal email was the biggest content consumption category for mobile users, with more users checking personal email on a smartphone than participating even in social networks.

SAMPLE OPTIONS:

1. Direct email

Your message/creative can be customized. Your message might be an announcement of a hard-to-fill position. You can utilize your own prospect list for email campaigns or we can obtain a list for you. Your message can be targeted. For example, we can target age or geographical location of the owners of the email address.

2. Email Newsletters

Email newsletters have content that's highly aligned with a very specific target audience. Advertising in an e-newsletter is a targeted and effective recruitment tool.

3. Electronic Brochure

Creating & integrating an electronic brochure not only simplifies your recruiting process, but is also a cost effective way of promoting current job openings.