SMS – text messaging is a key part of mobile marketing. It’s the mobile equivalent of email marketing on the internet. 

Text messaging is gaining popularity as an advertising medium because it is relatively inexpensive and allows companies to send personalized text messages directly to prospective candidates via their mobile device or mobile phone..

You can send send an invitation to a job fair, announce job openings, and much more via text messages. Having the ability to instantly contact potential employees all over the world is one of the best benefits of this marketing strategy.

Because mobile marketing requires consumer opt-in, marketing through text messaging not only hits those who are most interested, but studies show that 97% of all SMS marketing messages are opened, 83% within an hour.

Here are some of the most common applications that can be used in your Mobile Campaign:  

• Drive Traffic to Mobile Web Site: mobile banners, search, & other referral sites.
• Click-and-Call Link: to call you directly from their phone from mobile Web site or advertisement.
• Capture E-mails & Phone Numbers: campaign specific landing page (either mobile or traditional.)
• Send Messages: text, audio, or video messages directly to users phones